A personalisation platform for B2B websites. It changes what a visitor sees according to the segment they belong to, so a page can address a specific industry or company rather than a generic audience. Mutiny publishes a free tier and paid plans, with the top end priced for enterprise sales teams. The honest requirement is volume. Personalisation needs enough visitors in each segment to tell a result from noise, and a site without that traffic gains complexity rather than conversion.

Frequently asked questions

What is Mutiny?

A website personalisation platform for B2B marketing. It tailors page content to the segment a visitor belongs to, using data about the company or industry they arrived from.

Who is it for?

B2B marketing teams with enough traffic and enough distinct segments that one generic page underperforms for all of them.

Is Mutiny free?

Mutiny publishes a free tier alongside paid plans, and its pricing page lists the current tiers including a business level and an enterprise level priced by arrangement. Confirm the figures there.

What is required for it to work?

Traffic and segments. Personalisation needs both enough visitors to measure and a clear idea of which groups deserve different pages, and without those it produces complexity rather than results.

How is it different from a landing page per audience?

A landing page targets everyone who arrives; personalisation changes the page for the visitor in front of it. The trade is control and maintainability against reach, and a team already struggling to keep a few landing pages current will find personalisation adds to that problem.

How do I know it is working?

Measure the same conversion you would have measured without it, on the same timeline. Personalisation is easy to declare a success and hard to prove, because the segments differ in ways that have nothing to do with the page, so a before-and-after on one metric is worth more than a dashboard of engagement.

What it is good at

Tailoring a page to an industry

Showing relevant proof and language to visitors from a sector is the clearest use for B2B.

Personalising for known accounts

Changing the page for visitors from target companies is what account-based marketing teams want from a website.

Testing messaging by segment

Measuring which message works for which audience is more informative than a single site-wide test.

Pricing

Mutiny publishes a free tier plus business and enterprise plans, with the enterprise level priced by arrangement on its vendor site. Confirm the current tiers there before budgeting.

Alternatives

A/B testing software — Tests variants for everyone rather than targeting segments.
Your CMS with manual landing pages — Full control, and a page per audience to maintain.
An account-based marketing platform — Broader intent data, with the website as one channel.

What to check before you commit

Confirm you have the traffic

Personalisation splits an audience further. On low traffic the segments become too small to learn from.

Decide who writes the variants

Each segment needs copy that is genuinely different. Personalising the same message is effort without benefit.