A keyword research tool built around questions. You enter a term and it returns the questions and phrases people search around it, visualised so patterns are visible rather than listed in a column. The useful output is a content plan grounded in real queries instead of in assumptions about what an audience wants to read. Its real value is the speed of orientation: within a few minutes you have the vocabulary an audience uses, which is useful for framing a page long before it becomes a keyword list to work through one line at a time.

Frequently asked questions

What is AnswerThePublic?

A research tool that shows the questions and phrases people search around a topic. It visualises search data so the shape of demand is visible at a glance.

Who is it for?

Content marketers and writers deciding what to cover next. It answers “what should this article address” with search data rather than opinion.

Is AnswerThePublic free?

There is a free allowance of searches per day, and paid tiers that raise it. The company publishes current limits and prices on its pricing page.

What does it not do?

It does not tell you whether you can rank. It shows what people ask, not how competitive the answer is, so pair it with a difficulty measure before committing to a topic.

Does it show search volume?

The questions are the main output, and volume data is limited compared with a full keyword platform. That is the trade for a lower price: you get the shape of demand without precise numbers.

Can I export the results?

Exports are generally available on the paid tiers rather than the free allowance, which is worth knowing before building a workflow around it. Check the current limits, since the free tier is deliberately sized for trying the tool rather than running a whole content calendar through it.

What it is good at

Finding article topics

Turning a broad subject into the specific questions people ask is the core use and the fastest win.

Structuring a page around real questions

Using actual query wording for headings makes a page match how people search rather than how a company talks.

Planning a topic cluster

Seeing related questions together makes it easier to build several pages that support each other.

Pricing

A free daily allowance of searches with paid tiers above it. The company publishes current limits and prices on its vendor site.

Alternatives

Google Search Console — Free, first-party, and limited to queries you already rank for.
Google autocomplete and People Also Ask — Free, manual, and a reasonable substitute for occasional use.
A full SEO platform — Adds difficulty and competitor data at a much higher price.

What to check before you commit

Check the search volume

A long list of questions includes many nobody asks. Filter before it becomes a content plan.

Pair it with difficulty data

Knowing what people ask is only half the decision. Knowing whether you can rank is the other half.